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Marzia Bonalumi Flavouriteplace

FLAVOURITEPLACE

Name of the Project:
Villa I Barronci Resort – Storytelling
Travel
Build/Grow Reliability | Loyalty Existing Customer

Project Overview:

Flavouriteplace has been engaged to sponsor and promote the “I Barronci” resort located in the Chianti Valley, province of Florence. The primary goal is to showcase the unique guest experience offered by the resort, highlighting key features such as the expansive garden, captivating pool, SPA area, a lounge space for relaxation or remote work, and a restaurant with breathtaking views of the surrounding hills.

Objectives:

  • Create a compelling narrative around the guest experience at “I Barronci” resort.
  • Develop promotional content, including photos, videos, and descriptive text, for use on social media platforms and the client’s media channels.
  • Emphasize key amenities such as the garden, pool, SPA, lounge, and restaurant.
  • Promote the resort as an ideal destination for leisure, relaxation, and remote working.

Deliverables:

  • High-quality photos capturing the scenic beauty and facilities of the resort.
  • Engaging videos showcasing the various experiences offered at “I Barronci.”
  • Descriptive content highlighting the unique features and offerings of the resort.
  • Social media posts tailored for different platforms to maximize reach and engagement.
  • Compilation of media assets for use in future marketing campaigns.

Activities:

  • Content Creation: Develop visually appealing photos and videos that showcase the resort’s amenities and experiences.
  • Copywriting: Craft compelling and informative descriptions to accompany the media content.
  • Social Media Management: Plan, schedule, and execute social media posts across various platforms.
  • Coordination with Client: Regular communication and feedback sessions with the client to ensure alignment with their vision.
  • Reporting: Provide regular reports on social media engagement, impressions, and overall campaign performance.

Results and Achievements:

  • Generate over 20,000 impressions across social media platforms.
  • Create a comprehensive package of high-quality content that can be utilized by the client for future marketing efforts.
  • Enhance the visibility and desirability of “I Barronci” resort among the target audience.

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